Capitol Radio Wars

Can Local Talk, Personalities of 107.3 Challenge WJBO Loyalty?

by Woody Jenkins, Editor
BATON ROUGE — More than any other medium, radio represents the heartbeat of Baton Rouge.  It’s where we go for the latest weather, breaking news, sports, and music.  Radio has changed, but our attachment to the automobile has kept radio ever present.
Radio is the best medium — the safest medium — for the highway.  It uses just enough brain capacity to keep you entertained and informed but not so much that it is likely to cause an accident.  Every other medium seems to have its ups and downs but, for now at least, radio is holding steady.  In Baton Rouge, the history of radio begins with WJBO.  For nearly 80 years, it has been our reliable friend and companion.
This is Part I of the Capital Radio Wars!