Central Private Now the Redhawks

Central Private School will now be known as the RedHawks. At a Mascot Reveal Celebration held on campus last week, school officials unveiled their new mascot selection.

Since the school’s inception in 1967, Central Private has been known as the Rebels with Colonel Reb as their mascot. Earlier this year, the Central Private School Board decided it was time to change the mascot. In a letter that was sent at the beginning of the year to students and parents, the board said, “While we are very proud of our rich, 50-year history, Central Private has a unique opportunity to increase its visibility and position within the region. Because of this opportunity, the timing is right for us to capitalize on upcoming initiatives; relocating to a more visible site; building a new campus; transitioning to the LHSAA, and changing the mascot, while at the same time preserving our school culture and promoting student and school achievements. Our new focus on branding and marketing of the school is necessary to continue to grow and ensure our future viability.” 

Shortly thereafter, a mascot committee was formed that included parents, alumni, students, and teachers. Members of this committee represented different viewpoints on the decision to change the mascot. As the committee began to come together to review pros and cons of over 50 mascot options, the decision was made to separate into two smaller focus groups to review all possibilities. Each focus group was then tasked with providing the Board with their top two choices for a new mascot.  Throughout this process, the committee has received many suggestions and spoken to peer groups, marketing professionals, pastors, and branding professionals. The focus groups each presented their top choices to the Board and Administration after months of hard work. The Board then held an anonymous vote on a new mascot out of the choices given by the focus groups. 

The Mascot Committee Chairman, Ashley Hunt, said the RedHawk is a great selection for Central Private because RedHawks are indigenous to the City of Central. “Hawks are aggressive, determined, strong, and fierce,” Hunt said. The new mascot is also unique since there ais no other school in Louisiana that has a RedHawk as a mascot.

Brennan Easley, Central Private’s Board President, was present at the Mascot Reveal Celebration. 

Easley said, “We want to thank all the volunteers who took the time to diligently research the topic and presented the board with some great choices. While we know this has been a topic for debate, we are excited and proud to have a new mascot selected that will represent our school.”

Twitter Digg Delicious Stumbleupon Technorati Facebook Email

Comments are closed.