Veterans-Owned Business Will Be Based in Central

JDog Junk Removal & Hauling, a company which will offer business ownership opportunities exclusively to military veterans and their family members, is opening its first franchise. JDog provides junk removal and hauling services to residential and commercial customers, delivering service the military way with respect, integrity and trust.

Franchisee Larry Rivers, a Louisiana native and United States Marine Corps veteran who served as an infantry officer during the Vietnam War, hopes to have 10 JDog locations in Louisiana, Arizona and Kansas up-and-running within the next three to five years.

Following his discharge from the Marine Corps, Rivers attended law school at Loyola in New Orleans and practiced law in Alexandria. Rivers was elected Louisiana VFW State Commander in 1980, VFW National Commander in 1988 and later worked as VFW Executive Director in Washington. JDog Baton Rouge, the first of the 10 franchises, is headquartered in the City of Central and serves the greater Baton Rouge area.

“I wanted an opportunity to build a lasting business for my family based on the strong convictions and work ethic and pride of service I learned as a young Marine officer,” said Rivers, who will operate the Baton Rouge franchise with the help of his wife Judy, daughter Rosalyn Rivers Nicoll and son-in-law Lance Nicoll.

“JDog Junk Removal offers our family the chance to positively contribute to our community, be strong patriots and build a company we can be proud of for years to come.” This is truly a veteran-owned family business. Rosalyn and Lance Nicoll, longtime residents of Greenwell Springs, will work full-time in the business.